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From the first automobile
to the mobility of the future.

Program for this week
4-10.5.

140 Years of Innovation



It all started with one bold idea. In 1886, Carl Benz patented the world's first automobile – the Benz Patent-Motorwagen – and changed history forever.

AMG
AMG

From that moment on, Mercedes-Benz has had only one direction: forward. For more than 140 years, it has been pushing the boundaries of mobility – from the first automobile to technologies shaping the future.

Innovations that changed the world. What once seemed impossible now defines the future – electrified, digital, and seamlessly connected.

And now, you can be part of it. During the first week, the world of Mercedes-Benz innovation opens up to you… a world rarely accessible to the public.

Expect exclusive workshops, interactive experiences, and technologies that drive the brand forward. This is not just an event. This is an experience you'll want to be among the first to discover. Capacity is limited. Register for selected activities and step into a world that began with a single patent – and today shapes the future. Welcome home.

Register now
AMG

Don't miss out